Tour of Britain Pitch
| Client: Tour of Britain Date: April 2009 |
The Tour of Britain is like the Tour de France. Only it’s in Britain. I was asked to put together a pitch for posters and flyer ideas for the UK’s biggest cycling event. They wanted the posters to sit alongside their branding and reflect an idea of ‘Britishness.’ I took inspiration from modernist posters of classic sporting events. A nod to the timeless heritage and prestige of the Tour of Britain.
Pitch completed whilst working for Perfect Marketing. |